Here are all the answers for all your corporate & media barter queries
The rewriting of business rules in the past few decades has forced businesses to evolve and innovate. Media barter companies envision facilitating this evolution by helping businesses maximize the benefits of their spending on media by providing all media solutions in barter, instead of cash.
The evolving and disruptive business landscape of the last few years required a fresh approach to help enterprises collaborate and benefit from each other’s strengths.
Media barter, although a long-standing practice of the business world, has had proven to be a valuable practice in the past few years as it provides better results at a lower cost.
Corporate barter has been a foundational practice of early modern businesses and continues to be prevalent in major industries. There are several reasons why businesses are choosing to replace cash with barter:
1) Cost-Effective
2) Increase Sales
3) Long-Term Benefits
4) Inventory Management
5) Collaborative
6) Mutually Beneficial
Cost-Effective: In addition to reducing cash transactions, corporate barter is cost-effective.
Increase Sales: Engage customers and increase sales using partner networks or services.
Long-Term Benefits: As opposed to a one-time collaboration, corporate barter provides long-term benefits.
Inventory Management: Businesses can offload piling inventory effectively using corporate barter.
Collaborative: Corporate barter increased collaboration and networking with other businesses.
Mutually Beneficial: Both the businesses entities stand to gain by bartering smartly with each other.
A corporate barter company acts as a facilitator between businesses and enterprises for media bartering. All of their partners have pre-defined contracts and agreements, which defines the scope of the services and the barter.
Once you come on board as a partner, the barter company helps you identify the best media solutions and present the most suitable partners for the same. In exchange for the media services, the payment will be made in products, services, or equity of an equivalent value. The barter company maintain the register of record, and also manage the entire marketing and transaction process with all their partners.
In most cases, a 10% facilitation fee on the transactions undertaken through the agency is levied.
BarterClan is an innovative and unique media barter company that offers a diverse range of comprehensive solutions through corporate barter of products, services, or equity. We facilitate corporate barter in outdoor media marketing, airport branding, office and corporate media branding, mall branding, transient media branding, OOH, radio, newspapers, digital media, and TV news channels.
The evolving and disruptive business landscape of the last few years requires a fresh approach to help enterprises collaborate and benefit from each other’s strengths. At BarterClan, we offer media marketing services to businesses through barter of corporate assets, like products, services, equity or unutilised inventory.
In addition to experience and expertise, BarterClan also brings transparency and innovation to the table. Our customized solutions not only help enterprises in deploying the most relevant and effective media options, but also simplify record-keeping of the entire barter process, along with offering a higher degree of flexibility that helps in realizing the returns up to 100% of the book value quickly.
By having renowned partners in the media industry, we have helped several businesses leverage modern advertising and marketing tactics to ensure a higher ROI and better results. Over the last few years, we have seen through multiple barter collaborations between businesses from diverse industries. All our clients have registered a boost in their businesses after adopting the corporate barter approach. Not only have they saved precious financial resources, as compared to traditional marketing and promotional tactics, but also received superior and effective services in return.