How media barter works
Here’s how a media barter deal works between you and Barter Clan, from valuing your goods to running your campaign.
Barter Clan creates an inventory of client goods and services
We take on products or services you can spare — excess or discontinued stock, short-dated goods, non-core assets or new promotional lines — typically through an inventory trade or asset swap.
The best price and transaction is decided by the client and Barter Clan
We agree a value for your assets and the deal structure together. You usually receive more than you would by liquidating, and pay for media in trade credit, or a mix of trade credit and cash.
Barter Clan remarkets the acquired goods and services to its other clients and customers
Your goods move through pre-approved, discreet channels in our network, so your brand value and market pricing stay protected.
The client seeks delivery of media and marketing services
You run your campaign at pre-agreed rates and specifications, with transparent records at every step — quality media without the heavy cash outlay.
What we can take in trade
We buy goods and services from businesses across media, real estate, FMCG, healthcare and more, usually below market rates because we buy in bulk and work with them repeatedly.
- Excess or discontinued stock
- Short-dated products
- Underperforming assets
- Non-core business units
- New promotional products
- Services and spare capacity
Any questions? Call us now.
Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.