Print media barter
Ads in national newspapers and magazines. Paid for with your products, services or stock instead of cash.
How print barter works
Print remains a trusted medium for announcements, launches and offers, especially in regional markets. Publishers regularly accept barter for part of the value.
We can book national dailies, regional-language papers and magazines, from full-page and jacket ads to inserts and advertorials.
Formats available on barter
Mix formats to fit your goals. We agree media value and specifications up front.
Display ads
Full-page, half-page and strip ads in mainline and city supplements.
Jackets and innovations
Front-page jackets and special formats for launches.
Inserts
Leaflets delivered with the newspaper in chosen pin codes.
Magazines
Business, lifestyle and trade titles.
Print media barter: questions
Do you book regional-language newspapers?
Yes. We plan both English and regional-language publications so a campaign matches where your customers are.
What proof do I get for print ads?
You receive tear sheets or digital copies of every edition in which your ad appeared.
How much can I save with media barter in India?
Our clients typically save 20–40% on media procurement, depending on the media, the market and the goods or services traded.
What does Barter Clan charge?
Barter companies typically charge a facilitation fee of around 10% of the deal. We confirm the fee and the full structure in writing before any trade happens.
Other media barter channels
Ready to get started?
Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.