Radio media barter
Campaigns with interviews, jingles and giveaway content. Paid for with your products, services or stock instead of cash.
How radio barter works
Radio is local, frequent and quick to launch, which makes it ideal for barter. Your products often become part of the content itself, as contest prizes and on-air giveaways.
We can plan city-specific FM campaigns with spots, RJ mentions, interviews and branded segments, and use your inventory to fund part of the plan.
Formats available on barter
Mix formats to fit your goals. We agree media value and specifications up front.
Radio spots
Jingles and commercials across drive-time and daytime.
RJ mentions and interviews
Live reads and conversations that feel native to the show.
Contests and giveaways
Your products as prizes, building recall and footfall.
Branded segments
Recurring features sponsored by your brand.
Radio media barter: questions
Can my products be used as radio giveaways?
Yes. It is one of the most effective ways to barter on radio: your goods fund the airtime and appear on-air as prizes.
How quickly can a radio campaign go live?
Radio is one of the fastest channels to activate. Once the deal is agreed, campaigns can typically start within days.
How much can I save with media barter in India?
Our clients typically save 20–40% on media procurement, depending on the media, the market and the goods or services traded.
What does Barter Clan charge?
Barter companies typically charge a facilitation fee of around 10% of the deal. We confirm the fee and the full structure in writing before any trade happens.
Other media barter channels
Ready to get started?
Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.