OOH media barter
Billboards, interactive installations and live screens. Paid for with your products, services or stock instead of cash.
How OOH barter works
Outdoor media owners carry unsold sites every month. Barter puts that inventory to work for your brand, paid for with products or services instead of cash.
We can source hoardings, unipoles, mall and airport media, metro and digital screens, then match them to the markets where your sales team needs visibility.
Formats available on barter
Mix formats to fit your goals. We agree media value and specifications up front.
Hoardings and unipoles
High-traffic arterial roads, flyovers and expressways.
Airport media
Departure, arrival and baggage-hall placements for premium audiences.
Mall and retail media
Atrium drops, digital screens and in-store branding.
Digital OOH
LED screens and live, time-of-day creative.
OOH media barter: questions
Which cities can you book outdoor media in?
We plan OOH barter across major Indian metros, including Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata and Pune, and can extend to other cities on request.
Do I get proof of display?
Yes. Every site is documented with dated photographs, and digital screens include play-out reports.
How much can I save with media barter in India?
Our clients typically save 20–40% on media procurement, depending on the media, the market and the goods or services traded.
What does Barter Clan charge?
Barter companies typically charge a facilitation fee of around 10% of the deal. We confirm the fee and the full structure in writing before any trade happens.
Other media barter channels
Ready to get started?
Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.