Digital media barter
Performance-led campaigns across digital platforms and publications. Paid for with your products, services or stock instead of cash.
How digital barter works
Digital is where most budgets are going, and where cash is hardest to free up. Digital media barter lets you fund publisher, video and performance campaigns partly with goods or services your business already has.
We plan the campaign with you, agree the media value, and take your inventory in trade, so the campaign is judged on the same metrics as any cash buy: reach, views, clicks and conversions.
Formats available on barter
Mix formats to fit your goals. We agree media value and specifications up front.
Publisher display and native
Placements on news, business and lifestyle websites and apps.
Online video
Pre-roll and in-stream video on OTT and video platforms.
Programmatic
Audience-targeted buys with brand-safety controls.
Influencer and content
Creator partnerships and sponsored content that can be part-funded in trade.
Digital media barter: questions
Can digital campaigns really be paid for in barter?
Yes. Many publishers and platforms accept trade value for part of a campaign. We agree the split of trade and cash before the plan is final, so there are no surprises.
Will a barter-funded digital campaign be measured differently?
No. You get the same reporting as a cash campaign: impressions, views, clicks and conversions against the agreed plan.
How much can I save with media barter in India?
Our clients typically save 20–40% on media procurement, depending on the media, the market and the goods or services traded.
What does Barter Clan charge?
Barter companies typically charge a facilitation fee of around 10% of the deal. We confirm the fee and the full structure in writing before any trade happens.
Other media barter channels
Ready to get started?
Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.