Television media barter
TVCs across news, GEC, music and spiritual channels. Paid for with your products, services or stock instead of cash.
How television barter works
Television still builds mass reach faster than any other medium, but it demands large cash commitments. Barter lets you fund a meaningful share of a TV plan with goods or services instead.
We can plan spots across national and regional news, general entertainment, music and devotional channels, scheduled to the dayparts your audience actually watches.
Formats available on barter
Mix formats to fit your goals. We agree media value and specifications up front.
TVC spots
Fixed-time and run-of-channel commercials.
Sponsorships
Programme and segment sponsorships with on-air mentions.
Aston bands and tickers
On-screen branding for news and live programming.
Regional channels
Language channels for state-level campaigns.
Television media barter: questions
Can I mix barter and cash on a TV plan?
Yes, most TV deals are a mix. We agree the proportion of trade value up front for each channel.
Do you provide telecast certificates?
Yes. Spots are backed by telecast certificates and monitoring reports from the channel.
How much can I save with media barter in India?
Our clients typically save 20–40% on media procurement, depending on the media, the market and the goods or services traded.
What does Barter Clan charge?
Barter companies typically charge a facilitation fee of around 10% of the deal. We confirm the fee and the full structure in writing before any trade happens.
Other media barter channels
Ready to get started?
Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.